Guides

AI visibility

Every week, every tracked question, every assistant, three times. A share, not a yes or no.

On this page

Buyers ask ChatGPT, Claude, Gemini and Perplexity instead of searching. Visibility asks those assistants the questions your buyers ask, every week, and counts how often the answers name your site, how often they cite it, which other sites they name instead, and which of your Brenzuri articles they cite.

Set it up#

Open a site and go to its Visibility tab. The site has to be read first, because the suggested questions and the brand name come from the reading.
Brenzuri suggests up to 10 questions. Tick the ones a buyer would really ask, edit them, or write your own. A question is 3 to 200 characters, has no links and appears once.
The brand names are what counts as a mention: the site’s domain, plus up to 5 names of at most 100 characters each, such as the product or company name.
Nothing is asked until you press Start tracking. The first run is on the site’s weekly day.

What is asked, and when#

Each tracked question goes to every assistant Brenzuri has switched on, three times, through the assistant’s own API with web search on.
The request carries only the question, as a buyer would type it: no instructions, no history and no mention of your brand.
Runs are weekly, early in the morning (06:00 UTC) on a day fixed for each site. Run now asks every question at once, at most once a day for a site, and never while a run is going.
Changes to the questions apply from the next run. A question you remove keeps its past weeks; a new one starts with no history.

Reading the numbers#

You see	It means
Mentioned in 2 of 3	Two of the three answers to that question named one of the brand names. Assistants answer the same question differently from run to run, so the result is a share, not yes or no.
Cited	At least one answer listed a page of your site among its sources.
Named instead	The other sites the assistants cited for that question. For most sites these are the competitors.
Cited articles	Your Brenzuri articles that an assistant cited, and how often, over the last 12 weeks.
Not asked	That assistant did not answer this run, for example because its API returned errors. The reason shows on the cell. It does not count as zero.
The change from last week	The same count for the week before, so you can see which way it moves.

Open a question to see every answer of every run, with the brand names highlighted and the cited sources listed, your own pages and Brenzuri articles marked.

Why it differs from the apps#

The answers come from the assistants’ APIs with web search on, without anyone’s history, location or account. An answer in the ChatGPT or Gemini app can differ, and so can two answers a minute apart. Asking three times a week, every week, is what makes the trend worth reading.

What to do with a gap#

A question where only other sites are named or cited is a gap. Assistants cite pages that answer the question plainly and point at their sources, which is what a Brenzuri article is. Write the article that answers it, approve it and publish it, and the following weekly runs show whether it gets cited.

Plan and cost#

Visibility is included in every paid plan up to a number of tracked questions, listed on the Pricing page. The trial does not include it.
It never spends credits. The cost of the assistants’ answers is Brenzuri’s.

From an agent or the API#

The MCP tools visibility.read, visibility.questions_set and visibility.run read the results, replace the tracked questions and ask them now. Every change is recorded with the key or agent that made it. The routes are in Sites and columns and the tools in MCP tools.